Thursday, July 16, 2009

Advertising? or waste of money?

According to Google Analytics, majority of my store's visitors are via direct traffic... hmmm, interesting. I've spent money on advertising lately, and I'm looking into different avenues as well... Thoughts anyone? I hate to feel like I'm spamming my friends on Facebook or Flickr. But really, expenses are starting to climb, and although it's been good this month, I need to be smarter about all this.

Questions to ponder:

Who's my target market?
Demographics, income, blah blah?
Gifts, impulse or bargain buys?

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